Jessica Ye
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Corgi Walk in the Pearl

Corgi Walk in the Pearl is an annual walk that raises money for both the Oregon Humane Society and Corgi Rescue Association. It has grown over the past nine years, with more than 370 Corgis participating and over $10,000 being raised last year.

Objective
Raise awareness to the event and raise money. Stickers will be sold on the Facebook sticker store with all proceeds going toward the Humane Society.

A "walking companion" app will also be on sale. It will comprise of a simple "step tracker" — the novelty being that you can walk with Toast. 

The app and stickers will serve as promotional collateral for the walk leading up to the main event.

Meet Toast the Corgi.
A Portland born Corgi with a hipster look: dark framed glasses and a blue scarf. He loves donuts. And is excited to meet you. 

Note: This is a spec project. A project that combined all the things I love: illustrating, designing, and animating. 

Tools:
Photoshop
Pencil & Paper

Role:
Design
Illustration

 

Overview

Corgis have been one of the most popular breeds in recent years. In fact, there is an event held in Portland, Oregon called, Corgi Walk in the Pearl, which is a brings corgi owners and fans alike together on a walk that raises money for both the Oregon Humane Society and the Corgi Rescue Association. It has grown over the past nine years, with more than 370 Corgis participating and over $10,000 being raised last year.

This passion project brings design, illustration and my love for corgis together.

Goals

  • Raise awareness to the event and raise money. Stickers will be sold on the Facebook sticker store with all proceeds going toward the Humane Society.

  • A "walking companion" app will also be on sale. It will comprise of a simple "step tracker" — the novelty being that you can walk with Toast. 

  • The app and stickers will serve as promotional collateral for the walk leading up to the main event.

Meet Toast the Corgi

A Portland-born dog with a hipster look — dark framed glasses and a blue scarf. He loves donuts. And he is so excited to meet you.

Stickers

Mockup of facebook stickers library

Event Poster

 
 
 

App on Mobile & Smart Watch