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Vanguard App UI Re-Design

Vanguard is an investment management firm that offers low expense ratio mutual funds and ETFs.

These are ideal for young professionals who don’t have a lot experience with investing. So we decided to refresh their mobile app to improve the UX and aesthetic.

This offers a low barrier entry to the world of investing, which may seem intimidating to millennials. They may start with a Target Retirement Fund and move on to more advanced strategies, such as Admiral shares.

Overview

Vanguard is an investment management firm that offers low expense ratio mutual funds and ETFs. These are ideal for young professionals who don’t have a lot experience with investing.

So I decided to refresh their mobile app to improve the UX and UI. This offers a low barrier entry to the world of investing, which may seem intimidating to millennials. They may start with a Target Retirement Fund and move on to more advanced strategies, such as Admiral shares.

 
 
 

Prototype